Esselunga is one of Italy’s leading companies for large distribution. The company operates a network of 171 superstores and supermarkets, with production and processing centres serving all the chain’s shops. Founded in 1957 with the opening of the first supermarket in Italy in Milan, Esselunga employs 25,000 people and has a turnover of € 8.4 billion. With 5.7 million loyal customers, it has always been an example of quality and innovation, with a daily commitment to sustainability.
Why MIND
Esselunga pays considerable attention to innovation to tackle new challenges. It has always embraced urban regeneration initiatives and created opportunities for the local community. This is why it has chosen to join MIND, which, through a major redevelopment project, will enhance the metropolitan city of Milan, the beating heart of our company’s activities. Esselunga also joined Federated Innovation to create synergies and experiment with solutions – with a vision that looks to the future of the city and the country.
The activities in the district
For Esselunga, the Federated Innovation digital platform will be the place to publish all the innovation initiatives needed to test its innovative retail concept within MIND. The aim is to bring cutting-edge solutions to meet customer needs and new consumer trends.
